Proctor & Gamble Case Study Example | Topics and Well Written Essays - 500 words

Proctor & Gamble - Case Study Example Both top and bottom line products suitable for these counties should be developed more by P & G. The company should think about merger and acquisition strategies to create new business in these countries. P&G has 300 plus brands sold in more than 180 countries at the moment. Even though majority of these brands are performing well, some of them are performing below par. The company has 22 billion-dollar brands and 19 half-billion-dollar brands (P & G Media kit, p.4). 70 to 80 brands account for 90 percent of P&G sales and 95 percent of its profit (Monk). In other words, around 100 brands perform insignificantly for P & G. P & G believes that the time and efforts given for the sustainment of these underperforming brands can be better utilized for the development of better performing brands. In my opinion, P & G’s strategy will be successful since the closure or the restructuring of underperforming brands would help the company to allocate more resources to the better performing brands and thereby monopolize concerned markets. Therefore, investors need not worry too much about the brand restructuring strategies of P& G. A.G. Lafley is the Chairman, President, and Chief Executive Officer of Procter & Gamble. It is believed that Lafley was rehired mainly because of the inefficiency of Robert McDonald, the predecessor of Lafley. Under the leadership of McDonald, the company failed to win in emerging markets because of its poor organizational structure, marketing problems, and bloated overhead (Nisen). Lafley on the other hand is believed to be an expert in increasing company value through various strategies. His leadership style is highly motivating and his business principles are highly effective in modern day market. His book â€Å"playing to win† helps organizational leaders to learn some important lessons about the importance of every day actions, and strategies built